Risk Metrics Corporation provides carriers with a national business file of up to l4 million businesses (provided by Dun & Bradstreet, InfoUSA and Experian) integrated with an additional Risk Metrics file of 3.4 million business workers compensation records.

These records include the following information:

• X-Date and carrier of record for Workers Compensation
• Policy Decision Location and mailing address
• Description of business: SIC, sales volume, employee size
• Executive names, such as CFO
• Telephone number
• Ethnicity Code
• Import/Export Code
• Mailing Applications (metro area, county, FIPS codes, MSA code, Carrier route code, delivery point, presort group indicator)

Why is Risk Metrics Corporation’s All 50 States - Enterprise Market Intelligence System different for planning and tactical applications?

Strategic/Planning Applications
• In the USA, how many businesses meet our specific underwriting appetite?
• How well does our agency footprint coincide with our prospect distribution, i.e. are our agencies located where we have the greatest prospect densities?
• On our selected business segments, where do we stand in terms of market share?
• What carriers are ahead of us in terms of market share by specific SIC; how many of our targeted business policies do they own?
• How efficiently is our agency system working? Show market share by SMSA and determine if low penetration is an opportunity to increase representation and market share.

Tactical Applications
• Supply all levels of field management and direct producers with the business details on every business prospect in the USA.
• Create marketing campaigns that touch targeted business 60 days prior to their policy renewal.
• Establish the regular discipline and necessary data points to ensure that field management has a plan to work with Agencies on their highest priority prospects.
• Be persistent. Keep your highest priority prospects “in constant view of the entire enterprise.”
• Create a private label ProspectBase system for your key Agencies.